Nike’s Superfly III Marketing Brilliance

31 Mar

The Superfly III is possibly the biggest pun in the football world right now. I myself have my reserves about the Superfly III, but I can’t help but defend Nike. The pat year we have all watched Nike fall victim to the Adidas F50 Adizero. The countless Vapor and Superfly fans becoming devoted to Adidas’ rage. Still with this latest release Nike neglected to change anything.

As I see this is a very controversial topic, I risk further rage with the following comments. First of all, how many people have seen the Superfly III or F50 Adizero or have owned both? I myself have only witnessed a Superfly III at close range 3 times, and have only seen the Adizero III 5 times. Can any of us that don’t own both really decide amongst ourselves which boot is better? I can tell you this for a fact. I know three people who have owned the F50 Adizero, two synthetic and one leather. All three pairs ripped in the first 2 months of wear.

Now you are probably starting to ask what I believe Nike did so brilliantly. They placed there whole entire marketing campaign into the fact that the Superfly III is based around technology and not being lightweight. What I love about the Superfly III is that the technology actually works.

It may take a while, but people will soon seem to notice the poor quality of the Adizero. We used to all look in disgrace at boots that were made out of such cheap materials. Look at it. It is plastic. $200 plastic sure, but it costs as much to makes as Nike’s cheapest and lowest boots. It also holds up as poorly. The Superfly III is the true domination, and while I do dislike things about the boot, I love it.

Advertisements

11 Responses to “Nike’s Superfly III Marketing Brilliance”

  1. Isabelle Amateur April 29, 2011 at 4:20 am #

    Everybody is ignorant, only on different subjects.

  2. Woldstad July 4, 2011 at 6:12 pm #

    I have to disagree with you on this one. As you said in the article, it is rare for you to spot a genuine pair of Superfly’s, yet you argue about quality? I do not believe it is fair to say that Mercurial’s are better than adiZero’s, when you have not even had a chance to try them. I personally know 8 people who currently own adiZero’s and have not had a single problem with them. All have owned theirs for at least a year now and love them. Each of them also own the latest Vapor’s and much prefer Adidas’s speed boot. Having worn both, I believe that the F50’s are more comfortable, as Mercurial’s are prone to causing blisters. You also said that all the technology actually works. I admit that I have never worn Superfly’s in particular, but more often than not, I hear people complain about the uselessness of the SenseStuds: THE SUPERFLY’S MAIN SELLING POINT! And how much more can carbon fiber do than rise the price? Basically, Nike slapped on a bunch of useless “technologies” to raise the price and look impressive, but Adidas went with the basics and a more reasonable, affordable price. How much is a boot going to help you anyways? Now, I refuse to say that either boot is better; it truly depends on personal preference. Though, have you noticed how many pro’s are switching to Adidas?

  3. Cole July 11, 2011 at 12:29 am #

    I do agree with you. The argument on this post was very one-sided and I believe Adidas have made revolutionary steps with the F50. I actually currently believe that Adidas have fixed their previous problems with the first incarnation of the Adizero now.

    • Woldstad July 11, 2011 at 5:17 am #

      Sorry, I do not mean to sound mad; I was only trying to make a point. Perhaps you could publish a list of pro’s and con’s between both. I do not believe that has been done before.

      It’s all good! 🙂

  4. nike mercurial vapor superfly iii July 15, 2011 at 11:55 am #

    Since winter coming, the popularity of buyying nike mercurial vapor superfly iii shoes for match has never reduced both in stores and online.

  5. New nike soccer shoes August 5, 2011 at 1:26 pm #

    Ah good exciting content! Will always come to our attention. To bring you good news-works perfect! New nike soccer shoes
    best shoes 2011!! nike vapor soccer shoes.href=”http://www.adidas-f50-adizero.net/c-nike-mercurial-vapor-superfly-iii-fg.html” title=”nike vapor soccer shoes”>nike vapor soccer shoes.

  6. New nike soccer shoes August 11, 2011 at 1:14 pm #

    I like football, prefer the beautiful and stylish football shoes to introduce New nike soccer shoes.Prefer the blackout nike vapor

  7. Nike soccer cleats August 11, 2011 at 1:24 pm #

    Said was wonderful, really the best site! Liked by the way best described 2011 Nike soccer cleats .Prefer the Nike mercurial vapor superfly

  8. Nike mercurial soccer cleats August 11, 2011 at 2:32 pm #

    To introduce the latest nike.adidas soccer shoes. Hope you will enjoy it Nike mercurial soccer cleats Prefer the new nike soccer shoes.

  9. Nike soccer cleats August 26, 2011 at 3:13 am #

    This Nike soccer cleats ultra vibrant New nike soccer shoes …The Nike soccer cleats has a huge army of fans across the globe, and if you’re one of them we know you love them to be bright, flashy and in-your-face colours. Checking out these nike mercurial vapor superfly III fg versions, part of Nike’s Fall seasonal releases, we’re sure you’re going to love these Nike Football Cleats too, they combine Laser technology and Nike Mercurial Vapor Superfly with the Vapor series!especially once they start appearing en masse on pitch. You can click “VIEW MORE” for more detailed pictures. New levels of performance after nike mercurial vapor superfly III new levels of performance after.

  10. Nike soccer cleats September 16, 2011 at 12:48 pm #

    Wonderful article ah well. Content is real attractive. The way to bring you good news: This Nike soccer cleats ultra vibrant…The Nike mercurial soccer cleats has a huge army of fans across the globe, and if you’re one of them we know you love them to be bright, flashy and in-your-face colours. Checking out these New nike soccer shoes versions, part of Nike’s Fall seasonal releases, we’re sure you’re going to love these too, they combine Laser technology and nike mercurial superfly with the Vapor series!especially once they start appearing en masse on pitch. You can click “VIEW MORE” for more detailed pictures. New levels of performance after Nike mercurial soccer leats new levels of performance after.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: