Why The Adizero II Doesn’t Exist

30 Jan

If you go to any website right now that sells football boots and search up “Adizero II” you will notice one thing. There is no boot named that. This is all part of one clever move by Adidas. The nicknamed “Adizero II” has been dubbed as just another color way of the Adizero I. Why is this? Adidas will tell you that it is for a simple reason. Besides the slight design change, there is no change to this boot. It weighs the same, is made of the same material, and still has all the key concepts of the Adizero I. This isn’t the true reason though.

Many true fans of the F50 Adizero have probably noticed one thing. No matter how old the color way of a boot is, it rarely drops in price. This is because the adizero is so far ahead of it’s competitors it doesn’t need to drop the price. Now most previous models drop in price when the new version comes out. That’s what Adidas was trying to avoid. They dubbed this new boot as a simple color way update, there fore avoiding the dropping of the price.

This was a very simple, yet incredibly smart, move by Adidas. They have kept a retail price on their boots (something no other boot company seems to be capable of doing) and have slapped Nike in the face once again. With the release of the Superfly III peeking over the horizon this was a great move by Adidas,


2 Responses to “Why The Adizero II Doesn’t Exist”

  1. hkismaniac January 31, 2011 at 1:46 am #

    great post. i was wondering about this. so does it apply to the leather adizero as well?

  2. Cole January 31, 2011 at 2:06 am #

    That’s a good question. While it does also apply to the leather adizero, the leather adizero is actually different as there is less stitching, and less leather.

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