What’s Next For Nike? Mercurial Series

22 Jan

The “What’s Next For Nike?” post series will consist of 4 seperate posts, one for each Nike boot.. They will be released back-to-back each day for the next four days. This post will feature the Nike Mercurial Series

In the last year Nike has been crushed in nearly all the aspects of the football boot market. The Superfly II has been knocked down by the Puma SL and Adizero Prime; the Adipure IV has single-handedly single-handedly wiped out the Tiempo, and the Total 90 Laser III is about to be wiped out by the soon-to-come-true, Adipower Predator. The only thing currently saving Nike is it’s Masteri II. So what is Nike planning to do next? After months of searching, and finding evidence, I’ve come up with one theory. In this article I will tell you, boot-by-boot, how Nike is planning to conquer the football boot market once again.

The Why:

The boot suffering possibly the worst damage this year was the Mercurial series. Reduced to trying to sell boots based on it’s color ways, this series has fallen apart. Now with the Adizero Prime released at 5.2 oz. Nike has really taken a beating. So what’s next for the mercurial series? Well many may remember last year, when the day the Nike Mercurial Superfly II was available for order, Adidas released the F50 Adizero. This crushed Nike from the start, and leaving it with no chance. After countless Superfly wearers gradually shifted to the Adizero. Well now the Adizero Prime has been released, available for order in early February. I believe that Nike plans to do exactly what Adidas did, and release the Superfly III soon. What make me think that? Here’s my reasoning.

The Evidence:

It’s been around a year, the average life time of a boot, since the Superfly II was released. You will say, but Nike just released two new color ways for the Nike Superfly! True as that may be, it’s the first time Nike has ever released two color ways at the same time. It almost seems that Nike decided to randomly release the white colorway as soon as they saw the Adizero Prime released. Is it just chance? I don’t think so. After nearly a month of searching no blog has found any more leaked colorways for the Superfly II. In the past we typically find leaked color ways of boots at least two months before they are released. We have though, found countless leaked pictures of the Superfly III. So if indeed the last two colorways of the Superfly II were the black and white, then the Superfly III will be released in close to a month and a half (the average break in between colorways or boots)

The What:

So there is one question left. What will Nike do even if they do release a new boot? This is probably the least concrete section of my theory. We’ve all seen the pictures of the Superfly III and nothing looks that much different. Well I personally believe it won’t be.  All that’s known to be different on the Superfly is the material, which will probably only slightly reduce the weight of the Superfly. I personally believe what Nike will do is drop the price. It would make perfect sense. After all, the Adizero Prime was just released at $300 dollars. Even though if Nike do drop the price, they could only afford to make it even with the price of the Adizero. This make me wonder what else Nike will do? We all know if anyone, only Nike can pull off a stunt like this.

Advertisements

15 Responses to “What’s Next For Nike? Mercurial Series”

  1. Nike Vapor Superfly July 17, 2011 at 5:11 am #

    I like the blog.i like football and nike mercurial vapor Superfly,Adidas Adizero Prime.buy cheap nike mercurial vapor Superfly from Nike Mercurial Superfly

  2. nike mercurial vapor superfly iii August 1, 2011 at 1:16 am #

    Since winter coming, the popularity of buyying nike mercurial vapor superfly iii shoes for match has never reduced both in stores and online.

  3. Nike mercurial soccer cleats August 3, 2011 at 12:59 pm #

    Glad to see all the speakers, really wonderful content. Do not know if you like Nike mercurial soccer cleats it?

  4. Nike soccer cleats August 3, 2011 at 2:58 pm #

    Said was wonderful, really the best site! Liked by the way best described 2011 Nike soccer cleats.

  5. New nike soccer shoes August 9, 2011 at 10:00 am #

    I like football, prefer the beautiful and stylish football shoes to introduce New nike soccer shoes.Prefer the blackout nike vapor

  6. Nike soccer cleats August 11, 2011 at 12:36 pm #

    Said was wonderful, really the best site! Liked by the way best described 2011 Nike soccer cleats .Prefer the Nike mercurial vapor superfly

  7. Nike mercurial soccer cleats August 11, 2011 at 1:08 pm #

    To introduce the latest nike.adidas soccer shoes. Hope you will enjoy it Nike mercurial soccer cleats Prefer the new nike soccer shoes.

  8. Nike Vapor Superfly August 11, 2011 at 2:35 pm #

    I like the blog.This article was written well.if you want buy cheap soccer shoes to Nike Mercurial Vapor Soccer

  9. Nike mercurial soccer cleats August 16, 2011 at 7:16 am #

    Ah good exciting content! Will always come to our attention. To bring you good news-works perfect! New nike soccer shoes of Nike soccer cleats best Nike mercurial soccer cleats 2011!!

  10. Nike Vapor Superfly August 20, 2011 at 7:10 am #

    I like the blog.This article was written well.if you want buy cheap Nike Football Boots soccer shoes to Nike Mercurial Superfly

  11. Nike Vapor Superfly August 23, 2011 at 5:20 am #

    I like the blog.This article was written well.if you want buy cheap soccer shoes to Nike Mercurial Superfly

  12. Nike mercurial vapor superfly III August 23, 2011 at 10:38 am #

    Since winter coming, the popularity of buyying Nike Mercurial Superfly shoes for match has never reduced both in stores and online.

  13. Nike soccer cleats August 26, 2011 at 2:27 am #

    This Nike soccer cleats ultra vibrant New nike soccer shoes …The Nike soccer cleats has a huge army of fans across the globe, and if you’re one of them we know you love them to be bright, flashy and in-your-face colours. Checking out these nike mercurial vapor superfly III fg versions, part of Nike’s Fall seasonal releases, we’re sure you’re going to love these Nike Football Cleats too, they combine Laser technology and Nike Mercurial Vapor Superfly with the Vapor series!especially once they start appearing en masse on pitch. You can click “VIEW MORE” for more detailed pictures. New levels of performance after nike mercurial vapor superfly III new levels of performance after.

  14. Nike soccer cleats September 16, 2011 at 12:54 pm #

    Wonderful article ah well. Content is real attractive. The way to bring you good news: This Nike soccer cleats ultra vibrant…The Nike mercurial soccer cleats has a huge army of fans across the globe, and if you’re one of them we know you love them to be bright, flashy and in-your-face colours. Checking out these New nike soccer shoes versions, part of Nike’s Fall seasonal releases, we’re sure you’re going to love these too, they combine Laser technology and nike mercurial superfly with the Vapor series!especially once they start appearing en masse on pitch. You can click “VIEW MORE” for more detailed pictures. New levels of performance after Nike mercurial soccer leats new levels of performance after.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s

%d bloggers like this: